Difference traditional marketing or digital marketing has been one of most heated topics over the past few years. You have landed on this page because you also want to know the actual difference between digital marketing and traditional marketing. In this article, you will attain all possible information about these two marketing methods.
Ever business needs marketing to promote its product or services. Without marketing you can’t run make your business reach to as many people as possible. In today’s date where people of all ages are on internet it has become very easy to capture their attention and show them what you are selling to the market.
What is traditional marketing?
Traditional marketing is the method which is in use for the last so many decades. Since the marketing concept has started traditional marketing is in pace. Every company used to have traditional marketing concept through which they promote their products or services. Traditional marketing methods like Billboards, Print ads, Event marketing, Broadcasting, Cold calling are the way to market your products or services.
Traditional marketing is not easy because it requires a lot of marketing budget. Back in the past when traditional marketing was the only way to advertise your business at that time not every business was enough capable to put such a huge amount of money in traditional marketing modules because it was very costly.
Here are some traditional marketing modules you need to know about.
- Print media– Print media has played an integral part of human history. From ancient papyrus scrolls to today’s electronic media, printed material has proved to be a permanent source of information for society at large. Printed materials also influence the lives of authors, publishers, readers and advertisers alike. In this regard, print remains an important communication tool in today’s society.
In the 19th century, when mass printing first occurred, authors and publishers dominated the media landscape. Newspapers still primarily featured text but also had illustrated pages. Magazines started out as single issues but eventually grew into a multi-format publication sector.
Radio and television debuted in the 20th century but still relied on printed media for content. Each of these platforms offered something unique to its target demographic. As a result, people understood that print media was not going away anytime soon.
While these changes are inevitable, print media continues to play an integral role in society. As authors and publishers adapt to new trends, printed material retains its traditional appeal due to its timeless nature.
- Cold calling- Cold calling is one of the most used practiced of traditional marketing. We also known it as telemarketing. Telemarketing is the marketing or sales of products or services over telephone.
Companies use telemarketing to communicate with existing and potential customers. Clients often select contact information from company brochures or websites when making their sales calls. Salespeople call on customers at home, at work or at their places of business. They’ll also send postcards, letters and e-mails to potential clients with customized proposals for their particular needs.
Marketing can be a difficult task for companies that hire out services for jobseekers. The competition among call centers is fierce, as these companies hire out thousands of agents each year. Some call centers give jobseekers part-time employment with short shifts, weekends and part-time pay rates.
Other call centers require jobseekers to become full-time employees and pay them well for their efforts. Customers find it convenient when salespeople contact them over the phone or online. All successful marketers follow strict ethical guidelines in order to remain compliant with the law.
- Event marketing– Event marketing is a marketing strategy that utilizes marketing actions that take place at specific times and in specific places. For example, a company that builds amphitheaters for concerts exhibits event marketing.
However, many other types of businesses use event marketing to promote their products and services. Promoting events is a cost-effective way to reach an audience and communicate with them.
Marketing events include trade shows, exhibitions, conferences, conventions and seminars. These are all types of events that attract people from different professions and backgrounds.
People attend these events so they can interact with other people and learn new things. This type of interaction enables companies to generate leads for potential customers. It also allows companies to build brand awareness among potential customers.
Promoting events helps companies get early customers for new products- and increase sales for old ones. In addition, event marketing allows companies to promote contests among potential customers for new website designs, product prototypes or business ventures.
- Billboards- Billboards is also one of the most used traditional marketing method to make people aware about your product or services. Billboards include big posting holder mostly seen nearby high traffic highways so that numbers of people will get to see this.
Even companies operating at international level adopts this module of traditional marketing. It costs huge. Not every company can afford it. The main aim of this module is to create the brand awareness among the people. This practice gains the trust or authority into the market place.
Companies like Adidas, Coca cola, Amul better, Mother dairy or many more uses the billboard as a marketing technique to reach out as many people as possible. You also must have been witnessed to this marketing technique when you were going somewhere outside or you saw a big poster of any brand which was trying to make you aware.
What is digital marketing?
Digital marketing is the communication of information via digital channels. It includes email, social media, text messages and mobile apps, SEO, SEM, SMO or SMM. Affiliate Marketing is also part of Digital marketing. Digital marketing is changing the way companies communicate with their customers. Digital marketing is also rapidly transforming the way consumers interact with brands.
The communication methods and platforms used in digital marketing have become more accessible and affordable over the last decade. This accessibility has made digital marketing a powerful marketing tool for companies and marketers alike.
Digital marketing involves sending direct messages to customers via computer networks and systems. Customers can access digital information anytime and anywhere. This makes it ideal for getting messages to people who aren’t physically present at an address or location.
Digital marketing can be interactive, allowing companies to respond directly to customer inquiries. It also allows companies to send timely notifications about product updates, discounts and other announcements relevant to their business. Many people consider digital marketing to be the new face of traditional marketing campaigns.
Digital marketing uses high tech equipment and systems to reach a wider audience at lower cost than traditional methods.
Companies can communicate with customers using digital marketing channels at a low cost with little risk. Most digital marketing activities are done manually; they don’t involve computer systems or networks. This keeps costs low without compromising quality or effectiveness. In current period of time almost every company taking the helping of digital marketing to promote it’s promote and services
4 digital marketing techniques to market your product or services.
- Social media optimization– Social media optimization is a part of digital marketing. It include creating your profile over social media platforms and share your content. The valuable content will help your to attain the good customers.
You can follow the same industry people who belong to your industry and target the same type of audience. Social media platforms like Facebook, Instagram, Twitter, LinkedIn or Pinterest will help you to reach large numbers of audiences at the same time or it is totally free. You don’t need to put even a single amount of money while doing social media optimization for your business.
- SEO– Search engine optimization is the organic process to rank your website on google. Every one searches on google to find right kind of knowledge. If you also rank your website on google then chances to get the high user traffic would be high. Digital marketing services offer the SEO techniques to promote your product or services without any amount of money.
SEO is important in today’s date to make people aware about your business. It’s a free process. You have to have the knowledge of SEO in order to rank your website on google’s first page. It’s a long term process but offers long term results as well.
- SMM– Social media marketing is upgraded version of social media optimization. In social media marketing you have to invest a decent amount of money to run the ads for your products or services. Facebook ads, Instagram ads, Twitter ads or Pinterest ads are the part of social media marketing. It gives result quickly as comparison to social media optimization.
You should go for social media marketing if you have a good amount of budget for the marketing of your product and services. Social media platforms have high reach so that you can easily target your targeted audience within a very short period of time.
- SEM– Search engine marketing offers google search campaigns. You have seen search ads while searching something over google. People invest a good amount of money to make their ad appear on the first page of google. It captures a high amount of decent customers. People click on the first result appears on the search page of google. You can also run your ads through SEM and get the best ROI from this technique of digital marketing.
